I worked with a Personal Trainer to create a new fitness brand that allowed them to reach new clients and expand into new service that they offer. The brand is designed to inspire movement and create a statement.
Inital sketchs trying to think about illustrations for the brand
To begin with, we started by working on the brands basic identity - creating alternative logos and ensuring the brand works on a range of mediums.
As the business developes, we are working on developing a website that introduces clients to the range of services that Fitness Sculpt offers, including one-to-one fitness sessions, a fitness app and personalised meal plans.
First draft website deisgn that will highlight the range of services
Alternative logo used at the fitness apps icon.
While at univeristy I was lucky enough to win a book cover design competition wth Orion Books. This competiton was to design the 20th aniversiary book cover for the Reader. My final solution was to write a poem that was carved out of wood.Next project