Sculpting fitness

I worked with a Personal Trainer to create a new fitness brand that allowed them to reach new clients and expand into new service that they offer. The brand is designed to inspire movement and create a statement.


Inital sketchs trying to think about illustrations for the brand

Creating a visual language

To begin with, we started by working on the brands basic identity - creating alternative logos and ensuring the brand works on a range of mediums.

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Digital developement

As the business developes, we are working on developing a website that introduces clients to the range of services that Fitness Sculpt offers, including one-to-one fitness sessions, a fitness app and personalised meal plans.

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First draft website deisgn that will highlight the range of services


Alternative logo used at the fitness apps icon.

The Reader

While at univeristy I was lucky enough to win a book cover design competition wth Orion Books. This competiton was to design the 20th aniversiary book cover for the Reader. My final solution was to write a poem that was carved out of wood.

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